Case Study: Adidas achieves a shoppable campaign film and seamless product discovery with Smartzer

Adidas - Customer Case Study

Adidas wanted to make its campaign film directly shoppable on its e-commerce site and partnered with Smartzer to achieve this. Adidas used Smartzer’s shoppable video platform to turn the campaign film into interactive, clickable product moments.

Smartzer implemented a shoppable-video layer so viewers could click on looks to view product details and follow direct links to shop. The Smartzer solution streamlined product discovery and the path-to-purchase by turning the film into a direct commerce channel; the provided case text highlights these outcomes but does not include specific performance metrics.

Adidas