Case Study: Safari Tree improves local search visibility and lead generation with Smartz

Safari Tree boosts local search rankings and qualified leads with Smartz

The customer Safari Tree, a tree service and pest control company, needed to overhaul its outdated WordPress website to improve its local search visibility and generate more qualified leads. Their existing site lacked the necessary SEO foundation and structure to rank effectively or convert visitors. They partnered with the vendor Smartz for a range of services including a website audit, SEO, and website design and build to address this challenge.

Smartz developed and launched a modern, conversion-focused website built on a strong SEO foundation for Safari Tree. The new site improved crawlability and keyword relevance, which strengthened local search rankings for primary service terms. With optimized content and a streamlined user experience, the website enhanced search visibility and made it easier for visitors to request quotes. As a result, Safari Tree was better positioned to attract organic traffic and convert more website visitors into qualified leads.

Safari Tree