Case Study: BendPak Achieves Better Product Education and Higher-Quality Traffic with Smartz

BendPak reaches the right customers online with Smartz

The customer, BendPak, is a manufacturer of professional-grade car lifts. Their challenge was to help potential customers navigate their extensive and evolving product line to find the right lift for their specific needs, while also educating the market and driving online engagement and conversions. The vendor Smartz was engaged to address this.

Smartz implemented a solution that included a website redesign to organize the product catalog in a user-friendly way, applied SEO strategies to maintain BendPak's leading online position, and executed targeted paid advertising campaigns. As a result, Smartz helped BendPak reach more of the right customers, effectively matching them with the best lift for their requirements and driving new customer acquisition.

BendPak