Case Study: American Red Cross achieves lives saved with Smarty

How the Red Cross Uses Address Data Consolidation to Save Lives

The American Red Cross faced the challenge of needing accurate address data to effectively allocate resources and reduce deaths and injuries from home fires. Their data, gathered from various fire departments, was unstandardized and often inaccurate, making it difficult to target high-risk areas for their prevention programs.

By implementing Smarty's US Address Verification service, the Red Cross cleansed, consolidated, and standardized their address data. This enabled them to build predictive risk models and accurately track their impact, ultimately documenting 1,189 lives saved as a direct result of their campaign. Smarty's solution was fundamental in allowing the organization to reliably understand where fires occur and where services are delivered.

American Red Cross

Jake Janecek

Project Manager