Case Study: Speedway Motors improves eCommerce checkout conversion with Smarty

How Speedway Motors Optimized Their eCommerce Checkout UI with Smarty

Speedway Motors, a family-owned motorsports company, experienced declining eCommerce conversion rates despite increased website traffic, particularly from mobile users. To address this challenge in their checkout process, they partnered with Smarty to improve the user experience.

Smarty implemented its US Address Autocomplete and US Address Verification solutions to streamline the checkout form. This minimized typing, prevented errors, and provided accurate address predictions, especially crucial for mobile shoppers. The result was a significant optimization of the conversion rate, a reduction in misdelivered packages, and lower shipping costs for Speedway Motors.

Speedway Motors

Andrew Boellstorff

Director of Digital Product & Technology