Case Study: Lightstream Cleanses Address Data with Smarty’s US Street Address API

How Lightstream Cleansed their Address Database with Smarty

Lightstream, a telecommunications and technology systems integration partner, faced a significant challenge with incorrect and incomplete addresses in its customer database. This data inaccuracy was wasting technician hours and increasing customer wait times for on-site service. To solve this, they turned to Smarty and implemented its US Street Address API to cleanse their existing data and standardize future address capture.

By integrating Smarty's solution, Lightstream automatically cleansed 10-15% of the bad addresses in their database. The API standardized address formats, parsed data into correct fields, and provided crucial metadata like latitude and longitude. This resulted in technicians no longer wasting time tracking down incorrect locations and allowed for a more efficient customer service process. The implementation by Smarty was straightforward and requires no ongoing maintenance, ensuring all future address data is validated from the start.

Lightstream

John Loveland

Senior Software Engineer