Case Study: Express Mapping reduces undelivered mail and speeds address validation with Smarty US Address Verification

How Address Verification Supports Radius Mapping for Accurate Public Noticing

Express Mapping, a provider of public notification and radius mapping services, faced the challenge of ensuring public notices reached their intended recipients. Their clients, such as real estate developers, needed to send legally mandated mailings to every resident and business within a specific radius, but were often working with incomplete or inaccurate address lists. To solve this, they turned to Smarty and implemented its US Address Verification service to clean and validate their data.

By integrating Smarty's address verification, Express Mapping could quickly validate client-provided lists, ensuring addresses were deliverable and contained accurate secondary information like suite numbers. This solution from Smarty significantly reduced the rate of undeliverable mail, saving clients money on wasted resources and eliminating the stress associated with returned notices. The efficiency gains allowed Express Mapping to accelerate its service delivery and explore new offerings for its clients.

Express Mapping

Laura Emerson

Senior Data Manager