Case Study: Fabletics improves checkout conversions with Smarty Address Autocomplete

How Address Autocomplete Helped Fabletics Improve Checkout Page Optimization

Fabletics, a global activewear brand with a significant online presence, faced a challenge with high checkout abandonment rates, particularly on mobile devices where customers were frustrated by manually typing lengthy address information. To optimize their checkout page and reduce errors, especially for international shipments, they turned to Smarty for a solution using its Address Autocomplete service.

By implementing Smarty's autocomplete tool, Fabletics created a faster and easier checkout flow that instantly suggests addresses as customers type. This solution significantly reduced data entry friction and errors. The results were a measurable increase in order conversion rates for new customers, with notable gains in international markets including a 15.0% increase in Canada and a 9.6% increase in Spain.

Fabletics

Kathy

Senior Product Manager