Case Study: Fabletics achieves faster, higher-converting checkout with Smarty Address Autocomplete

Fabletics boosts new customer conversion by 15% with Smarty

Fabletics, a global activewear brand with a large online presence, faced a challenge with high checkout abandonment rates, particularly on mobile devices where customers were frustrated by manually typing their full address. To improve checkout page optimization and reduce friction, they turned to vendor Smarty to implement its Address Autocomplete service.

By implementing Smarty's Address Autocomplete, Fabletics created a faster and easier checkout flow that reduced data entry errors. This solution from Smarty yielded significant results, with measurable increases in order conversion rates for new customers. The improvement was especially notable internationally, with conversion increasing by 15.0% in Canada, 9.6% in Spain, and 3.6% in Germany.

Fabletics