Case Study: Hypernova Marketing doubles reply rates with SmartWriter

Doubled our reply rates when reaching out to CMOs - game changer

Hypernova Marketing, a cold email lead generation agency for the US market, needed a better way to personalize outreach at scale. They were trying to stand out when contacting hard-to-reach B2B executives like CMOs, CROs, and VP of Sales, and were weighing the cost and effort of manually hiring large teams of virtual assistants to do the personalization.

SmartWriter provided the personalization solution Hypernova Marketing used for cold email outreach and lead generation. With SmartWriter, they doubled reply rates from 8% to 16% on automated campaigns, processed 798 URLs successfully, and saw enough value and cost efficiency to roll the tool out across client accounts.

Hypernova Marketing

Alexander

Chief Executive Officer and Founder