Case Study: Thai Banking Academy achieves scalable, engaging digital reskilling for 150,000 banking staff with SmartUp

Thai Banking Academy - Customer Case Study

Thai Banking Academy (TBAC), the learning institute of the Thai Bankers’ Association, faced the challenge of reskilling and standardizing training for more than 150,000 employees across 15 banks amid rapid digital transformation. To address this, TBAC partnered with SmartUp and deployed SmartUp’s next-generation learning experience platform to deliver scalable, standardized learning that can reach a geographically dispersed and diverse workforce.

SmartUp implemented a mobile-first, social learning platform that hosts curated market-compliance content augmented with videos, images and infographics, and includes engagement features (comments, likes, competitions) plus a sleek dashboard for administrators. The SmartUp solution provides measurable impact—real-time tracking of completion rates, learner profiles and poll results—improving reach and engagement for large-scale reskilling while enabling TBAC to continuously refine learning strategy.

Thai Banking Academy