SmartUp
7 Case Studies
A SmartUp Case Study
Singapore FinTech Festival, the world’s largest FinTech festival, needed to drive FinTech engagement, identify and nurture talent, and position Singapore as a regional innovation hub. To run the FinTalent competition and reach students and industry participants, the Festival partnered with PortfolioQuest and used SmartUp’s award-winning knowledge sharing platform and gamified mobile learning to deliver bite-sized FinTech content.
SmartUp hosted the month-long competition with gamified mobile learning, snappy industry-led content and a leaderboard to motivate participation. The SmartUp-powered program saw over 460 participants, more than 5,500 content completions and >90% completion/engagement rates, while SmartUp’s wider platform boasts 200,000+ users with an average completion rate of 88%.