Case Study: Lowe’s improves marketing agility and lead engagement with SmartTouch® Interactive

Lowe’s boosts engagement 20% with SmartTouch® Interactive

The customer, Lowe's, sponsored an educational session presented by SmartTouch Interactive and Hillwood Communities, focusing on the marketing challenges faced by home builders in a rapidly shifting 2022 market. The key challenge was determining whether to pivot marketing strategies to adapt to new buyer behaviors, manage limited inventory, and stay competitive without going dark on advertising.

SmartTouch Interactive provided strategic marketing consultation, advising on ten key changes. The solution involved pivoting to focus heavily on digital assets, SEO, targeted email campaigns with higher open rates, and leveraging CRM technology to manage buyer leads. As a result, SmartTouch helped implement tactics like Google Discovery ads which achieved a 15% click-through rate and generated sales for pilot clients, demonstrating a measurable impact on engagement and lead generation.

Lowe’s