Case Study: Walker and Hawkes achieves a 208% conversion rate increase with SmartSites email marketing

Walker and Hawkes boosts conversions by 208% with SmartSites

Walker and Hawkes, an apparel brand specializing in outdoor wear, faced challenges with managing new subscriber engagement and a high rate of abandoned shopping carts, leading to lost sales. They partnered with vendor SmartSites, which utilized its email marketing services and the Klaviyo platform to address these issues.

SmartSites implemented automated email sequences for welcome messages and cart recovery, optimized call-to-action buttons, and employed a mobile-first design strategy. This solution resulted in a measurable 208% increase in conversion rate, a 123% increase in email opens, and a 99% increase in clicks, significantly boosting sales for Walker and Hawkes.

Walker and Hawkes