Case Study: TRAXPayroll achieves major traffic gains (120% total, 153% organic, 508% mobile) with SmartSites

TraxPayroll sells more payroll services with a new logo, site design and seo

TRAXPayroll, which serves clients from national wholesalers to healthcare associations and hospitality brands, faced fierce competition from giants like ADP and Intuit and needed a stronger online presence to lift organic traffic and conversions. SmartSites was engaged to provide logo, web design and SEO services to reposition the brand and improve site performance.

SmartSites redesigned TRAXPayroll’s logo and website, created hundreds of unique content pages, and executed a custom link-building and SEO strategy; the campaign produced a 120% increase in total site traffic, 153% increase in organic traffic, and a 508% increase in mobile traffic, driving higher engagement and conversions.

TRAXPayroll