Case Study: The Pursuit of Happiness maximizes Google Ad Grant and boosts CTR while maintaining $2 CPC with SmartSites

The Pursuit of Happiness promotes studying the highly-contested science through ongoing ppc and consultations

The Pursuit of Happiness is a nonprofit team of psychologists, philosophers, educators and clinical professionals that promotes the science of happiness through hybrid, online, and onsite educational programs. Faced with the challenge of promoting courses on a tight Google AdWords grant (capped at $2 CPC), The Pursuit of Happiness engaged SmartSites for Pay Per Click and consulting support to stretch the limited budget and drive meaningful enrollments.

SmartSites assigned a dedicated project manager, crafted clever ad copy to work within the $2/click cap, analyzed visitor vs. customer behavior, and recommended new site content, newsletters, and development work with the board. As a result, SmartSites maintained the $2 CPC limit and increased click‑through rate by 5%, maximizing the Google grant and improving traffic quality and campaign efficiency.

The Pursuit of Happiness