Case Study: The Dwyer Home Collection achieves 9.60% CTR lift and 23.67% lower cost per conversion with SmartSites' product-based PPC and dynamic bidding

The Dwyer Home Collection sells more housewares with product-based ppc campaign and dynamic bidding structure

The Dwyer Home Collection, a specialty retailer of custom door and cabinet knobs plus vintage kitchenware, was seeing steadily decreasing online sales while competing against large mainstream retailers. SmartSites was hired to address this by running a product-based PPC campaign with photo-rich product feeds and a dynamic bidding structure, plus conversion tracking and ecommerce/remarketing support.

SmartSites implemented product-feed PPC ads, set up value-based conversion tracking, applied dynamic bidding by product value, launched remarketing, and helped fix ecommerce CMS/interface issues. The campaign produced a 9.60% improvement in click-through rate and a 23.67% decrease in cost per conversion, improving traffic efficiency and driving stronger results for The Dwyer Home Collection.

The Dwyer Home Collection