Case Study: The Calendar Group achieves 60% increase in site traffic and 152% more AdWords conversions with SmartSites

The Calendar Group grows sales with a responsive site design, search engine optimization, and a google adwords campaign

The Calendar Group, a leading staffing agency in NYC and Connecticut, engaged SmartSites after a referral because they were unhappy with their previous agency’s Google AdWords management. The Group needed a two‑pronged strategy: attract high‑net‑worth clients seeking staffing and build a pool of applicants. They contracted SmartSites for web design, search engine optimization, and a targeted pay‑per‑click (Google AdWords) campaign.

SmartSites delivered a responsive WordPress redesign, keyword research and new content recommendations, onsite SEO, a focused Google AdWords management program, link building, and ongoing maintenance. As a result, SmartSites drove a 60% increase in total site traffic, a 108% increase in AdWords clicks, a 25% reduction in AdWords cost‑per‑click, and a 152% increase in AdWords conversions.

The Calendar Group