Case Study: Stubbs & Wootton boosts sales by 64% with SmartSites email and SMS marketing

Stubbs & Wootton boosts sales 64% with SmartSites

Stubbs & Wootton, a luxury footwear brand, faced the challenge of underperforming online sales despite their esteemed offline reputation. Their direct-to-consumer Shopify platform needed a stronger email marketing strategy to increase engagement and conversions. They partnered with the vendor SmartSites to address this.

SmartSites implemented a solution that included migrating the brand from Mailchimp to Klaviyo for advanced segmentation. They integrated with Shopify and set up automated email flows like Welcome Series and Abandoned Cart, while also growing the subscriber list and adding SMS marketing. As a result of this strategy by SmartSites, Stubbs & Wootton achieved a 64% increase in sales and significantly improved their email open rates and overall ROI.

Stubbs & Wootton