Case Study: SōKO Cannabis achieves 135% higher Klaviyo attributed revenue with SmartSites

SōKO Cannabis boosts Klaviyo revenue 135% with SmartSites

SōKO Cannabis, a premium wellness brand, partnered with the email marketing experts at SmartSites to address challenges with its underperforming email program. Despite having a strong brand and subscriber base, the company faced list quality issues and poor deliverability, which were suppressing inbox placement and limiting engagement due to a lack of advanced audience segmentation.

SmartSites implemented a solution focused on foundational optimizations, including extensive list hygiene to improve sender reputation and the implementation of advanced engagement-based segmentation. By refining campaign execution with better creative and optimized send times, SmartSites successfully increased Klaviyo-attributed revenue by 135% without relying on new products or discounts.

SōKO Cannabis