Case Study: New Life Addiction Treatment achieves maximum occupancy and record seasonal revenue with SmartSites

SmartSites’ AdWords Campaign Delivers Record Seasonal Revenue for Addiction Treatment Center

New Life Treatment Center, a doctor‑owned 40‑bed inpatient addiction treatment facility in Palm City, FL, faced weak online traction and seasonal occupancy fluctuations. To attract higher‑end, privately insured patients and improve lead quality, New Life engaged SmartSites to provide a full online marketing campaign including a website overhaul and targeted Google AdWords/PPC management.

SmartSites rebuilt a responsive site with targeted landing pages and used behavioral and demographic AdWords targeting (daytime, device and insurance-focused segments). The campaign produced a 392% increase in average time on site, a 321% jump in mobile traffic, over 400% overall traffic growth within a year, and allowed New Life to raise ad spend 63% and reach full occupancy during the traditionally slow summer months—most mobile click‑to‑call leads converted to patients.

New Life Addiction Treatment

Jennifer Rae

Director