Case Study: ShuBee achieves 479% revenue growth with SmartSites SEO & PPC

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Preview of the ShuBee Case Study

ShuBee grows revenue 479% with SmartSites

ShuBee, a provider of professional uniforms and protective gear, faced stiff competition in the retail and ecommerce market from large industrial suppliers. Their challenge was to increase online orders and improve search visibility for non-branded keywords to drive sales. SmartSites was engaged to help them achieve these ecommerce objectives and grow revenue.

SmartSites implemented a dual strategy of SEO and PPC. The SEO efforts included updating metadata, fixing technical site issues, and improving site structure to increase organic visibility for product categories like workwear and PPE. The PPC campaign optimized product-focused ads and strengthened keyword targeting. These efforts resulted in a 479% increase in revenue and a 471% increase in site traffic for ShuBee.


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