Case Study: Self Defense Company achieves 999% more conversions with SmartSites SEO & PPC

Self Defense Company boosts conversions 999% with SmartSites

Self Defense Company, a seller of at-home self defense training systems and products, faced challenges with scaling its Facebook advertising campaigns and properly tracking conversions. They partnered with the digital marketing agency SmartSites to address these issues and help grow their business.

SmartSites implemented a comprehensive plan that included designing a new landing page, creating a Facebook lookalike audience, and writing custom code for detailed conversion tracking. This solution allowed Self Defense Company to triple its marketing spend and expand nationally while maintaining a steady cost per sale. The results included a 999% increase in conversions, a decrease in cost-per-click, and an increase in click-through rate.

Self Defense Company