Case Study: Rakuten Pop Shops maximizes website revenue with SmartSites' brand-aligned logo design

Rakuten Pop Shops helps business owners earn more money through their own websites with slick new logo design

Rakuten Pop Shops, part of Rakuten Marketing LLC, needed a new logo to support its e-commerce offering and boost revenue from websites. The main challenge was navigating multiple layers of upper management and strict Rakuten brand identity requirements, so Rakuten Pop Shops engaged SmartSites for logo design services.

SmartSites produced and iterated multiple logo mockups, incorporating both Pop Shops and Rakuten branding and adjusting sizing and details to satisfy executive feedback and brand guidelines. The outcome was a sharp, on‑brand logo created by SmartSites that secured final approval from upper management and enabled Rakuten Pop Shops to roll out a consistent visual identity across its platform.

Rakuten Pop Shops