Case Study: Plant Guru Doubles Operations with SmartSites Digital Marketing

Plant Guru doubles conversions with SmartSites

Plant Guru, a family-run business selling essential oils and related products, faced the challenge of competing in its niche space despite having high-quality products. They sold well on Amazon but lacked a dedicated website and a formal marketing plan. They partnered with the digital marketing agency SmartSites to design a new e-commerce website and develop a comprehensive marketing strategy.

SmartSites designed and developed a new Magento e-commerce site for Plant Guru and redesigned their product labels. The solution included adding unique content pages, launching an aggressive link-building campaign for SEO, and creating targeted Facebook ad campaigns. This strategy led to a significant increase in conversions for Plant Guru, alongside a decreased cost-per-click and an increased click-through rate.

Plant Guru