Case Study: PGA Village achieves 336% organic search growth and 186% increase in site visitors with SmartSites

PGA Village books more golf outings with search engine optimization

PGA Village, the championship 54‑hole golf resort in Port Saint Lucie owned by The PGA of America, needed to capture more online interest from amateur golfers who were being routed to competitors. SmartSites was engaged to improve online visibility using search engine optimization and paid search (Google AdWords), plus analytics to track performance.

SmartSites implemented Google Analytics, onsite SEO optimizations, a targeted link‑building campaign, and managed Google AdWords to drive both organic and paid traffic. As a result, SmartSites delivered a 186% increase in total site visitors, a 336% increase in organic search traffic, and a 487% increase in non‑branded organic site traffic.

PGA Village