SmartSites
522 Case Studies
A SmartSites Case Study
The customer, PerTronix, a manufacturer of automotive ignition systems and performance parts, faced stiff competition in the auto parts sector and needed a robust digital marketing strategy to expand their market share and boost online revenue. The vendor, SmartSites, implemented a paid ads strategy to help them aggressively drive higher sales volume and maximize their return on ad spend.
SmartSites optimized product-focused campaigns for PerTronix by building specific ad groups, strengthening keyword targeting, and enhancing ad messaging. This solution resulted in a dramatic 188% increase in revenue and a 165% increase in orders. SmartSites also delivered a 180% increase in return on ad spend, successfully helping PerTronix capture high-intent automotive buyers.