Case Study: Outdoor Gear achieves 833% total traffic growth and launches a new ecommerce site with SmartSites

Outdoor Gear gets a thrilling ecommerce website and drives traffic with search engine optimization and a google adwords campaign

Outdoor Gear, a B2B supplier of highly durable outdoor merchandise with little to no online presence, engaged SmartSites to modernize its digital footprint. SmartSites delivered a full branding and digital marketing package—including a custom logo and web design, an ecommerce site built on the Zen Cart platform, plus SEO and a Google AdWords pay‑per‑click campaign—to bring the company into the present era.

SmartSites implemented advanced ecommerce features (filtering, custom design), entered 1,000+ products with pricing research and content, produced product videos, published press releases, ran link‑building and on‑site SEO, and managed PPC. The work drove measurable results: an 833% increase in total site traffic, a 1,659% increase in organic traffic, and a 24% increase in AdWords click‑through rate.

Outdoor Gear