Case Study: New Jersey Institute of Ultrasound fills all 30-seat classes and boosts leads 500% with SmartSites

NJIU maximizes class size and certifies more ultrasound technicians with astute marketing strategy

The New Jersey Institute of Ultrasound (NJIU), a private career school training future ultrasound technicians, needed to reliably fill—but not exceed—its 30-seat classrooms while working within tight budget constraints. NJIU engaged SmartSites for Pay Per Click (PPC) advertising and site improvements to generate qualified leads and meet specific enrollment goals.

SmartSites worked within the limited budget to refresh the site design, created a lead-capture focused landing page on a separate hosting server while coordinating with NJIU’s existing site, and launched a strategic PPC campaign. As a result SmartSites helped NJIU successfully fill all 30 seats for summer classes and achieved a 500% improvement in results attributed to the new landing page.