Case Study: NJIT achieves increased course sign-ups with SmartSites' class-centric PPC campaign

NJIT's continuing education programs see increased traffic and course sign-ups with class-centric ppc campaign

NJIT, a national research university with over 50 years of continuing education, needed to grow awareness and enrollments for its live and online adult-education classes while competing against major players like the University of Phoenix. Working within a fixed budget and timeframe, NJIT engaged SmartSites to promote the school as a local, accessible alternative using a class-centric pay-per-click (PPC) strategy.

SmartSites implemented targeted PPC campaigns and strategically created ad groups for specific courses (Amazon Web, JavaScript, Six Sigma Green Belt, and WebMASTER) and added phone call tracking and recording to capture sales and course-related issues. The SmartSites campaign drove increased site traffic and course sign-ups, resulting in a measurable increase in class registrations that met NJIT’s enrollment quotas.

NJIT