Case Study: NJIT boosts continuing education conversions with SmartSites PPC services

NJIT increases conversions 999% with SmartSites

The customer, NJIT, a top research university, faced the challenge of promoting its continuing education programs against major online competitors like the University of Phoenix. They needed to establish themselves as a local and flexible alternative while working within a strict budget and timeframe. They partnered with the vendor SmartSites for PPC services to address this.

SmartSites implemented a class-centric PPC campaign focused on specific high-demand courses like Amazon Web and Javascript. The solution included phone call tracking to identify leads and issues. This strategy resulted in a 999% increase in conversions, a decrease in cost-per-click, and a higher click-through rate for NJIT.

NJIT