Case Study: NJ Lux achieves 605% site traffic growth and faster performance with SmartSites

Nj Lux sells more homes after rebranding and a search engine optimization campaign

NJ Lux is a high‑end New Jersey real estate brand led by Joshua Baris, known as "The Realtor to the Stars." When Baris engaged SmartSites, his challenge was to reposition his online presence to target some of the most expensive ZIP codes in the U.S. and attract the right clientele through a stronger brand and better search visibility.

SmartSites rebranded RealEstateInTheGardenState.com to NjLux.com, designed a new logo and site, migrated the site to WordPress, and implemented on‑site SEO, link building, performance improvements and ongoing maintenance. The work boosted site speed from 9.56s to 1.57s, produced a 605% increase in total site traffic, helped NjLux.com rank for top local keywords, and contributed to NJ Lux selling more homes.

NJ Lux