Case Study: Newark Academy reaches more kids interested in arts and science with SmartSites' targeted PPC ad-grouping

Newark Academy reaches more kids interested in arts and science with targeted ad-grouping

Newark Academy, a prestigious summer program offering academic sessions and specialized workshops, engaged SmartSites to drive more quality leads for its niche summer activities. Facing a predefined budget and tight timelines, Newark Academy hired SmartSites to run a targeted Pay Per Click (PPC) campaign to attract families and children interested in arts and science programs.

SmartSites developed a focused PPC strategy: they mapped all programs, created targeted ad-groups for 10 distinct summer offerings, used specific keyword targeting, and applied historical search data to allocate a four‑month budget and prioritize general search versus reservation intent. As a result, SmartSites’ targeted ad-group approach increased reach among families seeking arts and science opportunities and produced a higher volume of qualified inquiries within the campaign period.

Newark Academy