Case Study: Mickey Truck Bodies achieves a modernized corporate image and about 40% longer average time on site with SmartSites' WordPress website redesign

Mickey Truck Bodies revamps its corporate image with a sophisticated new website design

Mickey Truck Bodies, a family‑owned manufacturer of all‑aluminum truck bodies, trailers and specialty equipment since 1984, needed a modern online presence—their last website redesign was in 2003. They engaged SmartSites to build a clean, easy‑to‑navigate and easy‑to‑edit site that would reflect the company’s reputation and last for another decade.

SmartSites delivered a contemporary, responsive redesign, migrated the site to a WordPress CMS, implemented onsite SEO and now provides ongoing maintenance and support. The revamped, mobile‑optimized site produced a sleeker user experience and measurable engagement gains—average time on site improved from 2:10 to 3:01.

Mickey Truck Bodies