SmartSites
70 Case Studies
A SmartSites Case Study
McGee Amusements, a Digital Jukebox and amusement-game supplier serving bars, taverns, and restaurants across New York and New Jersey, engaged SmartSites to drive more qualified traffic and improve site performance. Their niche B2B audience and slow page load times made increasing qualified clicks and conversions a specific challenge for the PPC effort.
SmartSites moved the site to T35hosting and implemented targeted PPC campaigns with conversion tracking, negative keywords, and remarketing to re-engage visitors. The campaign delivered measurable gains: an 85% increase in monthly calls, a 60.64% improvement in conversions, an 8.5% reduction in cost per click, and faster page speeds following optimization by SmartSites.