Case Study: Master Framers builds more house frames and promotes their brand with SmartSites

Master Framers builds more house frames and promotes their brand with intricate new logo design and branding

Master Framers, a house‑framing subcontractor for major construction companies, needed a logo and brand identity that communicated the precision, accuracy, and expertise central to their work. They came to SmartSites with a general idea but no design know‑how, asking for a mark that would visually reflect their exacting, measurement‑driven process.

SmartSites researched Master Framers’ industry and audience, iterated original and client‑provided concepts, and produced a mathematically‑engineered logo and branded collateral—including custom T‑shirts—that pairs form and function. The SmartSites deliverables gave Master Framers a consistent visual identity and ready‑to‑use marketing assets to promote their services and reinforce their precision‑focused brand.

Master Framers