Case Study: Los Angeles Colon and Rectal Surgical Associates achieves 100% increase in traffic and 80% reduction in cost per conversion with SmartSites

Los Angeles colon and rectal surgical associates helps more patients with a regional paid search campaign

Los Angeles Colon and Rectal Surgical Associates is a four‑surgeon colorectal practice founded in 1957 that sought to expand its patient base in the highly competitive and costly Los Angeles medical market. To attract new patients, the practice partnered with SmartSites for a regional paid search (Pay Per Click) campaign aimed at driving appointment bookings.

SmartSites built conversion‑focused landing pages, hyper‑targeted areas within driving distance, and created doctor‑specific and hospital‑specific ad groups to capture high‑intent searchers. SmartSites’ campaign produced measurable gains: a 25% decrease in cost per click, an 80% decrease in cost per conversion, and a 100% increase in total traffic, helping the practice attract new patients and achieve a strong ROI.

Los Angeles Colon and Rectal Surgical Associates