Case Study: League Lineup achieves greater visibility for niche sports leagues and seamless WordPress integration with SmartSites

League lineup helps more sports teams effectively market their leagues through development of niche website builder

League Lineup is an industry-leading provider of free, niche website builder solutions for youth and amateur sports organizations. To help clients stand out and to better coordinate their internal ASP-based backend with an external marketing and front-end partner, League Lineup engaged SmartSites to provide web design, SEO, social media management and a migration path to WordPress while securing data transfer and improving front-end/backend communication.

SmartSites implemented a targeted plan to highlight lesser-known sports, translate League Lineup’s development from ASP to WordPress, integrate front- and back-end workflows, and run SEO and social campaigns including “League of the Week” and “Tip of the Week.” As a result, SmartSites helped streamline development and collaboration, improve League Lineup’s online visibility and social engagement, and create a more manageable, marketing-ready platform for their customers.

League Lineup