SmartSites
70 Case Studies
A SmartSites Case Study
Keuka Studios, a designer and fabricator of architectural ironwork (cable railing systems, forged iron railings, and custom stairs), had an outdated e-commerce site and needed a media-rich, service-oriented website to showcase hundreds of high-resolution project photos, present a professional brand image, and expand nationwide exposure and incoming leads. Keuka Studios engaged SmartSites for web design, a national SEO campaign, and social media services to address these challenges.
SmartSites delivered a sleek, responsive website with a custom gallery, unique on-site content, a regularly updated blog, aggressive link-building, and targeted social promotion on Pinterest, Houzz, and Twitter; the results included a 170% increase in total site traffic, 110% increase in organic search traffic, 890% increase in referral traffic, and 269% increase in mobile traffic, driving greater national visibility and more railing sales and leads.