Case Study: The Jersey City Police Detectives' Benevolent Association achieves 831% site traffic growth and boosts fundraising with SmartSites

Jersey City Police Department DBA gains visibility and fundraising dollars with new, interactive website

The Jersey City Police Detective's Benevolent Association, a nonprofit that raises funds for fallen officers and keeps active members informed, lacked a website to coordinate fundraising and communicate events. They engaged SmartSites for web design to build a comprehensive, interactive site focused on fundraising, member communications, and event promotion.

SmartSites developed a professional, interactive website with custom calendar and news feed features plus unique content pages to boost search visibility and repeat visits. The new site increased total traffic by 831%, page views by 395%, and organic search traffic by 55%, helping The Jersey City Police Detective's Benevolent Association gain visibility and raise more fundraising dollars.

The Jersey City Police Detective's Benevolent Association