Case Study: Homecare Homebase increases leads by 289% with SmartSites SEO and PPC

Homecare Homebase grows leads 289% with SmartSites

Homecare Homebase, a provider of home health software and clinical operations tools, faced intense competition in the B2B SaaS sector. Their challenge was to differentiate themselves and increase lead generation from healthcare organizations. They partnered with the digital marketing agency SmartSites to enhance their digital visibility and attract more high-intent software inquiries.

SmartSites implemented a dual strategy of SEO and PPC. The SEO work involved technical improvements, content refinement, and updated metadata to boost organic search visibility for terms like "home health software." The PPC campaigns utilized targeted ad groups and enhanced messaging. These efforts by SmartSites led to a 289% increase in leads, a 172% increase in conversions, and a 74% improvement in cost per lead.

Homecare Homebase