Case Study: Foundation Floors achieves local sales growth and 114% increase in site visitors with SmartSites

Foundation Floors - Customer Case Study

Foundation Floors is a premier South Florida flooring retailer offering hardwood, laminate, vinyl, carpet, tile and stone. When Foundation Floors engaged SmartSites they had just launched a website and needed it to generate in-store sales while competing with nearly 500 rivals within a 25-mile radius; SmartSites was hired to drive local visibility using SEO, social media marketing and a Google AdWords (pay-per-click) campaign.

SmartSites performed keyword research, onsite SEO, content creation (including weekly blog posts), link building, targeted social media to South Florida residents, and managed an ongoing Google AdWords campaign and maintenance. The campaign produced measurable gains: a 114% increase in total site visitors, 176% rise in organic search traffic, 233% growth in referral traffic, and a 156% decrease in AdWords cost per click, helping Foundation Floors increase local sales.

Foundation Floors