Case Study: Formula30A boosts click rates by 158% with SmartSites email marketing

Formula30A boosts click rates by 158% with SmartSites

Formula30A, a producer of premium hemp and CBD products for the medical community, faced challenges in maximizing customer engagement and converting interest into sales. Their goal was to build more effective digital communication channels. To address this, they partnered with vendor SmartSites to enhance their email marketing strategy using the Klaviyo platform.

SmartSites implemented a comprehensive email marketing solution for Formula30A, which included building three core automated flows and a monthly eblast. The strategy focused on optimized calls to action and mobile-first design. This approach resulted in a dramatic 158% increase in click rate, a 900% increase in open rate, and significant growth in subscriber numbers, successfully boosting engagement and conversions for the brand.

Formula30A