Case Study: Flight Courtier achieves 96.6% higher CTR, 25.98% more conversions and 30.42% lower CPC with SmartSites

Flight Courtier offers more discounts on luxury-level flights with dynamic ppc campaign

Flight Courtier is a travel agency specializing in discounted business- and first-class flights that wanted to capture more leads against major competitors like Expedia, Orbitz and the airlines themselves. To address this competitive niche, Flight Courtier hired SmartSites to run a dynamic Pay Per Click (PPC) campaign tailored to their luxury-focused market.

SmartSites implemented route- and airline-specific keyword targeting, brand-building campaigns, clever remarketing, and schedule-based start/stop ad controls to match Flight Courtier’s operations. The SmartSites campaign delivered measurable gains: Cost Per Click improved 30.42%, Click-Through Rate improved 96.61%, and conversions improved 25.98%.

Flight Courtier