Case Study: Application Associates achieves 52% increase in conversions with SmartSites

Filter distributor helps sell more filtration equipment with a national paid search campaign

Application Associates, a factory-authorized dealer/distributor of low-pressure air, vacuum, and filtration equipment founded in 1974, needed to lower marketing costs while increasing sales across a large catalog and multiple brands. To tackle this challenge they engaged SmartSites to improve their national paid search (PPC) program and product listing presence.

SmartSites performed a full PPC audit and implemented more than two dozen performance improvements: restructuring campaigns into tightly focused groups, setting up precise sales/conversion tracking, launching Product Listing Ads for the two largest brands, and optimizing regularly using actual sales data. The SmartSites campaign delivered measurable gains — a 25% increase in CTR, a 52% increase in conversions, a 10% decrease in total cost, and a 34% reduction in cost per conversion.

Application Associates