Case Study: Ethos Spa achieves 436% increase in total site traffic with SmartSites

Ethos Spa - Customer Case Study

Ethos Spa, a New Jersey cosmetic clinic owned by Dr. Hardik Soni, faced trouble attracting quality website traffic and converting visitors into leads in a highly competitive market for services like Botox, acne treatment, and laser hair removal. SmartSites was brought in to address these issues using web design, search engine optimization (SEO), and a Google AdWords pay-per-click campaign.

SmartSites redesigned and migrated Ethos Spa’s site to WordPress, improved navigation and calls-to-action, created keyword-driven content and weekly blog posts, executed onsite SEO, ran link-building and press-release outreach, and managed the Google AdWords campaign. The work increased average time on site from 2:26 to 3:30, drove a 436% increase in total site traffic, an 817% increase in organic search traffic, and reduced AdWords cost-per-click by 45%.

Ethos Spa