Case Study: WatchWire achieves broader market reach to help businesses reduce energy costs with SmartSites

EnergyWatch helps more businesses reduce energy expenditures through intelligent seo strategies

WatchWire, a cloud-based platform that helps energy and risk management clients simplify reporting and reduce energy expenses, engaged SmartSites for SEO help. Although WatchWire offered a money-saving alternative to traditional electricity- and heat-focused solutions, it struggled to clearly communicate that value and compete with established sales strategies—so SmartSites was brought in to build a B2B-focused online presence.

SmartSites ran a national B2B SEO campaign that repositioned WatchWire’s niche software, conducted city-level energy management research, retargeted priority markets, and rewrote geo-targeted pages for each city. The SmartSites solution improved WatchWire’s search visibility and targeted organic traffic in prioritized cities, leading to more qualified B2B leads and better conversion performance.

WatchWire

EnergyWatch