Case Study: Gerstman Cosmetic and Laser Medicine achieves 401% organic search traffic growth and increased bookings with SmartSites

Dr. Gerstman sees an increase in bookings after a website redesign, search engine optimization, and a google adwords campaign

Gerstman Cosmetic and Laser Medicine is a boutique Park Avenue cosmetic spa offering treatments like Botox, Ultherapy, laser hair removal, and acne care. Facing high Manhattan rents and insufficient local online visibility to fill its appointment book, the practice engaged SmartSites to improve its digital presence through a website redesign, WordPress migration, SEO, content and blog creation, link-building, and a Google AdWords pay‑per‑click campaign.

SmartSites delivered a luxury, responsive WordPress site, implemented onsite SEO, ongoing content and PR, and managed the AdWords and link‑building campaigns. The work drove a 401% increase in organic search traffic, boosted average time on site from 1:17 to 4:48, and produced a 218% increase in AdWords click‑through rate — helping Gerstman Cosmetic and Laser Medicine increase bookings and local visibility.

Gerstman Cosmetic and Laser Medicine