Case Study: Dharma Locals connects more locals and travelers with SmartSites' custom website development

Dharma Locals connects more locals and travelers with the development of their site and business

Dharma Locals is a marketplace that connects local hosts with travelers seeking unique NYC experiences. Their challenge was that the website itself is the business—there was no physical storefront or existing product to model—so SmartSites was hired to provide web design, design/development, ongoing consultations, and branding support to build the company from scratch while competing against better-funded rivals like Trip4Real and Peek.

SmartSites designed and developed a bespoke, NYC-focused platform and refreshed Dharma Locals’ emblem, emphasizing a friendly “local” vibe and implementing creative branding and marketing techniques to offset competitor investment. The result was a fully operational marketplace website and stronger brand identity that enables Dharma Locals to better connect locals and travelers and to more effectively compete in the experiential-tour market.

Dharma Locals