Case Study: Dean Street Greenery achieves 71% CTR boost and pivots to online sales with SmartSites' seasonal PPC campaign

Dean Street Greenery sells more flowers and better services the community with seasonal ppc campaign

Dean Street Greenery, a boutique florist in Bergen County, engaged SmartSites for a rapid seasonal Pay-Per-Click (PPC) intervention when sales dropped the week before Valentine’s Day. The shop needed more local and remote traffic quickly, so SmartSites deployed a focused AdWords/PPC campaign to tap both nearby residents and gift-senders in other areas.

SmartSites built hyper-local ad groups, targeted non-local customers sending flowers to nearby hospitals, created recurring weekly corporate ad groups, and regularly optimized the campaign for seasonality. The SmartSites campaign drove a 71% improvement in click-through rate (CTR) and delivered strong online demand — so much so that the owner shifted from a physical storefront to focus exclusively on online sales.

Dean Street Greenery